

Ace couturier, choreographer, fashion stylist, design professor, dedicated
perfectionist and undoubtedly one of India's most important designers.
Since his graduation from the Australian Technical Institute of Fashion Design and his
further training at the Fashion Institute of Technology, New York, his career track has
been an eclectic one, forging into every related area of fashion - a voyage of self-discovery that finally culminated in a return to base - Fashion design.
International labels have pursued him and yet he returned to India in early 1980,
because "I am Indian. I was born with colour and an innate sense of the exotic - India
has it all".
Today, Hemant is the Fashion Director and Head Designer at Sheetal, India's leading
fashion store.
As India's most in-demand show director and choreographer, Trevedi has presented some
of the most breathtaking fashion presentations, both in lndia and overseas, including
countries such as the U.K., U.S.A., China, France, Germany, Egypt, Mauritius, Sri
Lanka, U.A.E. and the Far East. He has launched the careers of hundreds of fledgling
models and turned many into virtual super-stars. He has also been voted as 'Designer of
the Year - 2000' in India.
It is said that the advertising world and particularly film directors, art directors,
models and photographers are totally relaxed when Trevedi is the stylist because they
know that the perfectionist in him will take care of every minute detail.
It is this keen eye for detail and his ability to concentrate on many areas at one
time, that have made every one of his creations a prized possession. He is the man who
has created winning wardrobes for several former Beauty Queens and in particular for
Miss World 1994, 1997, 1999, 2000, Miss Universe 2000 and Miss Asia Pacific 2000.
Trevedi's contribution to the Indian fashion scene cannot be denied. Being one of the
first professionally qualified designers in India, he has a feel for the Industry and
its growth. While he does not seek limelight, it is equally difficult to ignore him.
Many a fashion critic has said that Hemant has the uncanny ability to predict a 'look'
well ahead of time.
Hemant becomes the first and only Indian designer invited to present his ideas for
Spring-Summer 2002 at the August "CPD show" and the "White and Night show", as well as
being part of "Collection Premiere Düsseldorf" - the largest and most important
ready-to-wear fair in the world.
More about Hemant Trevedi: www.sheetalindia.com/sdshemant.htm
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Last Update: 2002-06-07 |